Seminar “Optimizing Performance and Sales in E-Commerce through Data-Driven Category Management: Developing Skills for Business Digital Transformation”
Seminar “Optimizing Performance and Sales in E-Commerce
During the program, participants will create a practical “E-Commerce Category Growth Plan” based on case study scenarios, focusing on an easily understandable, real-world product category.
The plan will include:
Category performance analysis (current state assessment)
Shopper path to purchase mapping
Definition of category strategy and growth goals
Selection of tactics (assortment, pricing, promotion, placement)
Establishment of Key Performance Indicators (KPIs)
The program incorporates modern approaches to leveraging Artificial Intelligence (AI) in e-commerce, such as:
Analyzing shopper behavior data to identify growth opportunities
Utilizing personalization tools to enhance customer experience
Core principles of demand forecasting
Optimization applications for pricing and promotional activities (dynamic pricing, promotion)
Webinar: Live Online Via Zoom (A computer with camera and microphone is required)
Dates: 21 & 22/10/2026
Time: 9:00am – 5:30pm (CPD Credits: 14)
Language of Instruction: Greek
Maximum Number of Participants per Company: 3
Free Consultation: The seminar includes a free 4-hours consultation at your offices.
Cost of Participation: Free only for employees who come through their company and self-employed
By registering you are entitled to the following:
• Certificate of Attendance (Seminar Optimizing Performance and Sales in E-Commerce)
• Educational material
• 4 hours free consultation meeting in each company.
Subsidy from the Human Resources Development Authority
The program has been approved by the Human Resource Development Authority (HRDA) as a Vital Importance program and is 100% subsidized. Businesses/organizations that participate with their employees, as well as self-employed individuals, will receive the relevant subsidy, provided that the HRDA’s conditions are met.
Cancellation Policy
The subsidy applies to those who successfully complete the training and the consultation meeting. If you are unable to participate, you must inform our academy at least 8 days before the training; otherwise, a charge will apply.
More Information and Registration (Seminar Optimizing Performance and Sales in E-Commerce)
For more information and registration, fill out the form below and one of our academy advisors will contact you.
